How the heck do I drive traffic to my online store?! Questions answered.

 

 

Today, we’ll be answering: “What is e-commerce SEO”, “Why does SEO matter for my e-commerce site”, “What are some e-commerce SEO best practices”, and “How do I improve my e-commerce SEO”

Let’s just dive into it shall we?

What is E-Commerce SEO?

E-Commerce SEO, or, what we normal people like to call search engine optimization, is the process in which we make your online store more apparent in the good ol’ Google results pages. Being listed higher results in more traffic that is generates organically, and more people landing on your site to potentially buy! (Can you hear the cha-thing yet?).

So, why does SEO matter for my E-Commerce site?

Search engine optimization is vital for any online store for a multitude of reasons, the foremost being the higher you rank in Google search pages (or any search engine) the more potential customers are exposed to your site, and that in turn has the potential to make your more of what you want – money.

Your online store, much different than a physical location, is your storefront, your sales team, your support staff all in one.

You want to ensure that your website is visible thanks to key words, and a good SEO strategy with niche keywords to bring in traffic as you most likely will be competing against the big dogs on the block: Amazon, Walmart, Best Buy to name a few.

Well I want that! What are some E-Commerce SEO best practices?

Writing useful and unique content that is relevant to users goes a long way, and not just for the good ol’ Google.

You should focus on large scale changes when optimizing your website for SEO, as larger E-Commerce sites can have an extensive product list.

Changing product templates allow you to make appropriate changes to update the most pages, and in result, having the greatest impact on your path to better SEO.

When a customer purchases an item, don’t pester, but work your way into asking for high quality user reviews. This fosters greater credibility, and generates keywords that are relevant.

How can I improve my E-Commerce SEO?

Content. Focus on content. If your products have basic, unoptimized descriptions or you have little to no product reviews, that is the place to start.

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CONTACT US

Create your lasting impression

Ready to begin your website design journey? We are so excited to learn all about your business, and build you the custom site you need.

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