How your web design can improve sales. [5 ways to increase sales with web design]

 

 

If you’ve been following us on instagram, you know how important it is to make a positive first impression with incoming visitors. When they come to your site, you want them to be intrigued in your products and services in order to convert to a paying customer.

If your website is outdated, jam packed with text or just plain ugly, people will leave, in fact 38% of people will. Not only is the first impression determined by design, but good design has the ability to sway a customer to converting into a sale for your business.

You’re probably thinking now “so Alex, how can web design improve my sales?”

Well my friends, let me tell you:

Lets look at the stats on design and its correlation with sales:

75% of opinions on website credibility comes from web design: When a customer comes to your site, they immediately determine if you’re credible based on the look of your design. If it looks dated, poorly formatted, or unsightly (it’s happened) users will leave faster than a fat kid chasing cake (that was me once). That impacts your business as that’s a lost sale.

When looking to revamp your web design with any service, you improve your site’s credibility. In 2020, a clan modern website makes your customers feel comfortable as it is familiar to them, which in turn means more money in your pocket.

38% of people leave your website if it doesn’t look attractive: Any snag a user hits on your site—whether it’s related to design or navigation—can be fatal to your chances of turning that user into a lead.⁣⁠ Moral of the story?⁣⁠ Not all websites that look good initially are good at getting the job done and converting users into leads and customers. In fact, if a website slips up at any point, users have made it clear that they won’t tolerate it.⁣⁠ Remember, even books with great covers can get put down halfway through. Make sure your website is well designed and well structured from start to finish.⁣⁠

Getting on to what we’ve been waiting for…

5 ways to improve your web design to increase sales

Now that you know HOW web design can improve your sales, and understand the importance of it, let’s move on to how you can improve the design to enact more sales.

1. Integrate a responsive design

This is a no brainer, with such a drastic shift to a mobile first ecosystem, every web designer and developer shouldn’t have to mention this, yet it gets mentioned all the time. Responsive design ensures your site adapts to whatever device someone is using.

2. Make your CTAs (click to actions) stand out

If you want to increase sales, call to actions should be focused on.

If you don’t it’s like trying to drive on the highway with no signs, with no idea where to go next to get to the next step, you just click aimlessly until you leave. You can increase sales with design that allow your CTAs to be prominent.

3. Use high quality videos

 

If you want to increase your sales with web design, focus your efforts on high quality visuals. Visuals are a key factor in keeping your audience engaged and focus on what you are trying to convey.

With endless blocks of text, a user gets bored (they’re not trying to go to school), so when you have visuals it makes them stick around, wondering what happens next.

In addition, you should ensure your product images are high quality. If it looks like it’s been taken with a potato, people will leave, lacking the aforementioned credibility a modern website requires.

4. Have a well organized navigation

If you’re asking still, “How can web design improve sales?” then its time to shift focus to your navigation. It should be easy to use, clear to know where you’re going  and this allows your customers to find products or services easier.

5. Use white space

Many companies fail to understand this concept (and designers), thinking they need to use every single pixel to convey their brand message. Don’t be those people. White space is good design, it enables you to have good design and pulls the users attention to what’s important: your products.

We hope this helps you drive more traffic and increase your sales with web design.

 

CONTACT US

Create your lasting impression

Ready to begin your website design journey? We are so excited to learn all about your business, and build you the custom site you need.

CONTACT US

Create your lasting impression

Ready to begin your website design journey? We are so excited to learn all about your business, and build you the custom site you need.

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