Top 5 Conversion Rate Optimization Mistakes + How to Do Better



How do I get more conversions? Why are my customers not converting?

Those are the questions we’ll be answering today, and discussing why they’re crucial in any web design. So let’s not dilly dally shall we, starting with number uno:

1. You don’t have a call to action above the fold

Does this sound like mumbo jumbo? In layman’s terms, this means that there are no indicators apparent to the user when they first arrive to your site as to what they should be doing when they finish that page.

What you want to be doing is putting a button, a form, or some sort of indicator above the fold to make them aware that, “Hey, after I’m convinced by what you’re selling, this is how I’ll take action.”

That way everything you’re building toward comes back to that and further instills that action.

2. Your web page is slow, and not built for page speed

Does your PageSpeed test come back something like this? 

Now, you and I both know that site speed is important. Nobody, and I mean nobody, likes dealing with slow websites.

It happens time and time again in the trade, where a website is made, but it’s so bogged down that loading times grind down to a crawl. I see site optimization often pushed off because they’re time consuming and can be expensive. We use best practices and a template built for speed.

It’s important as every millisecond of additional load time has an impact on your customer conversion rates.

3. Your mobile experience isn’t considered first

Now we all know how a well designed website can make a huge difference, but with a huge amount of web traffic originating from mobile, it’s time to talk about mobile first.

Well Alex that’s fine and dandy, but what does that mean?

What it means is that content given to mobile users may need to be arranged a bit differently. For example: they may expect different ways to be converted, maybe phone calls instead of filling out long forms. Perhaps they have different questions regarding a product.

It isn’t just responsive design, which makes all your big webpages small and nice on a cell phone.

You’ve read everything from call to actions, to speed of your website, to putting mobile design forward, now let’s chat metadata shall we, specifically…

4. Your metadata is not optimized

Conversions begin well in advance of your landing page, way back in the thing we like to call “the Google”.

More often than not, when you are optimizing your metadata, there’s too much concern put upon optimizing it for search engines and squeezing as many keywords in there as possible (even if it doesn’t make sense) that it becomes a mess.

First, you need to set an attainable expectation for the page, and put the user where you want them with just enough keywords that good ol’ Google knows what you’re trying to show it. 

Which brings us to..

5. You’re not yet tracking or valuing all conversion opportunities available on your site

What does all that mumbo jumbo mean? 

Well, you may be so focused on attaining filled out forms from pages that you aren’t tracking other metrics, such as: phone calls, live chat, emails, downloads, newsletter signups to name a few.

Tracking these will allow for a better understanding as a whole of where your customers are engaging with your content, and what you need to do next to generate a lead.


If you have any questions regarding optimizing your conversion rates, or want us to help you out with developing your website, check out the link below:


Create your lasting impression

Ready to begin your website design journey? We are so excited to learn all about your business, and build you the custom site you need.


Create your lasting impression

Ready to begin your website design journey? We are so excited to learn all about your business, and build you the custom site you need.

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